Lab Outcomes
Rethinking Marketing and Branding
 


Heather Delday
We were walking (most evenings) into Lerwick through quite an ugly industrial area when I noticed some rubbish outside a small scruffy building. Suddenly I saw an intriguing image of a globe with a ribbon around it. I liked the aesthetic of the cheap printing, it looked like a rubber stamp. The image made me smile - the idea of the whole world, magnetic north, Shetland’s location, on-the-edge. In colour and small it suggested a ball of wool. An ambiguity because of scale – the world becomes a ball of wool.

Hazel Hughson
This is interesting as Shetland traded woolen textiles globally for centuries, starting in the form of socks to make up a shipload of salt cod to the Mediterranean.

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