@conference { , title = {Assessing the public sector's communication response during COVID-19.}, abstract = {As the Covid pandemic continues to rage across the globe, organisations of all shapes and sizes must ensure they can continue to respond to complex stakeholder demands within a dynamic and uncertain operating environment. Public sector communication within this context has never been more important because it has the power, directly and indirectly, to save lives. Therefore, anyone who has a role to play in communicating with the public, has a responsibility to understand and apply the fundamental principles of effective communication. It is also an opportunity to demonstrate the vital role that the often derided and misunderstood communications profession plays within the public sector. This presentation aims to convey some of the challenges underpinning the public sector communication environment just now.}, conference = {2021 Holyrood's policy: public sector communications}, note = {INFO COMPLETE (Info via contact 13/7/2021 LM) PERMISSION GRANTED (permission requested from conference.admin@holyrood.com 10/8/2021 LM) DOCUMENT READY (PPT and converted PDF rec'd 30/7/2021 LM) ADDITIONAL INFO - Contact: Izzy Crawford (https://www.holyrood-events.com/dods/frontend/reg/thome.csp?pageID=3307134\&ef\_sel\_menu=23123\&eventID=8337 )}, publicationstatus = {Unpublished}, url = {https://rgu-repository.worktribe.com/output/1395960}, keyword = {COVID-19, Communication, Public sector, Honesty, Transparency, Trust}, author = {Crawford, Izzy} }