ANDERSON, B. 2024. What non-mainstream journalism can(not) do: the "affect economy" of four journalism startups in Malaysia, Pakistan, Romania and the UK. Presented at the 2024 Auckland University of Technology Research Centre for Journalism, Media and Democracy conference (JMAD Conference 2024): political economy of journalism, an International Association for Media and Communication Research pre-conference, 27 June 2024, Auckland, New Zealand.