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I've got a feeling: the effect of haptic information on the preferred location of purchase of guitars and stringed wooden instruments. (2017)
Thesis
PIRIE, E. 2017. I've got a feeling: the effect of haptic information on the preferred location of purchase of guitars and stringed wooden instruments. Robert Gordon University, PhD thesis.

This thesis develops technology adoption and sensory information literatures through an evaluation of antecedents to consumers purchase location intention of Musical Instruments (MI). With the unique factor of instrument heterogeneity MI e-retail sal... Read More about I've got a feeling: the effect of haptic information on the preferred location of purchase of guitars and stringed wooden instruments..

It wasn't me, it was my 'festival me': the effect of event stimuli on attendee identity formation. (2017)
Journal Article
DAVIS, A. 2017. It wasn't me, it was my 'festival me': the effect of event stimuli on attendee identity formation. Tourism management [online], 61, pages 484-500. Available from: https://doi.org/10.1016/j.tourman.2017.03.007

Consumption of tourism activities plays a symbolic role in the formation of individual and group identity. However, research into specific tourism contexts is unequal, with live music and festival events often overlooked. This research helps rectify... Read More about It wasn't me, it was my 'festival me': the effect of event stimuli on attendee identity formation..

Online branding of the offline experience: the importance of corporate branding for experiential events. (2016)
Conference Proceeding
STEWART, C. and DAVIS, A. 2016. Online branding of the offline experience: the importance of corporate branding for experiential events. In Proceedings of the 2016 Annual conference of the Academy of Marketing (AM2016): radical marketing, 4-7 July 2016, Newcastle, UK. Newcastle: Academy of Marketing.

In a recent survey, European music festivals organisers confirmed a lack of available headliners and increasing cost of headline acts were two of the immediate challenges facing the European music festival industry (IQ Magazine, 2016). While practica... Read More about Online branding of the offline experience: the importance of corporate branding for experiential events..

Experiential places or places of experience? Place identity and place attachment as mechanisms for creating festival environment. (2016)
Journal Article
DAVIS, A. 2016. Experiential places or places of experience? Place identity and place attachment as mechanisms for creating festival environment. Tourism management [online], 55, pages 49-61. Available from: https://doi.org/10.1016/j.tourman.2016.01.006

Tourism theory suggests mechanisms of place are critical in the construction of tourism environments. However, contradictory place theory has created confusion as to exactly what these mechanisms are and how they affect perceived environment. Literat... Read More about Experiential places or places of experience? Place identity and place attachment as mechanisms for creating festival environment..

Festival place or place of festival? (2014)
Presentation / Conference
DAVIS, A. and MARTIN, A. 2014. Festival place or place of festival? The role of place identity and attachment in the festival environment. Presented at the 2014 Annual conference of the Academy of Marketing (AM2014): marketing dimensions: people, places and spaces, 7-10 July 2014, Bournemouth, UK [online]. Available from: https://marketing.conference-services.net/resources/327/4002/pdf/AM2014_0243_paper.pdf

This paper addresses place identity and attachment theory in the context of events. Viewing place as a symbolic part of the consumption process, a "Model of Festival Place" is developed. This advances theories that presuppose environment as nothing m... Read More about Festival place or place of festival?.