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The digital marketing skills gap: developing a digital marketer model for the communication industries. (2013)
Journal Article
ROYLE, J. and LAING, A. 2014. The digital marketing skills gap: developing a digital marketer model for the communication industries. International journal of information management [online], 34(2), pages 65-73. Available from: https://doi.org/10.1016/j.ijinfomgt.2013.11.008

Scholarly literature suggests digital marketing skills gaps in industry, but these skills gaps are not clearly identified. The research aims to specify any digital marketing skills gaps encountered by professionals working in communication industries... Read More about The digital marketing skills gap: developing a digital marketer model for the communication industries..

Bookselling online: an examination of consumer behaviour patterns. (2013)
Journal Article
LAING, A. and ROYLE, J. 2013. Bookselling online: an examination of consumer behaviour patterns. Publishing research quarterly [online], 29(2), pages 110-127. Available from: https://doi.org/10.1007/s12109-013-9318-3

Based upon empirical research, and using a range of methods, this paper examines the behaviour and experiences of consumers in online bookselling settings and offers comparison between online and offline (traditional) bookselling. The research finds... Read More about Bookselling online: an examination of consumer behaviour patterns..

Examining chain bookshops in the context of 'third place'. (2013)
Journal Article
LAING, A. and ROYLE, J. 2013. Examining chain bookshops in the context of 'third place'. International journal of retail and distribution management [online], 41(1), pages 27-44. Available from: https://doi.org/10.1108/09590551311288157

Purpose “ This research theoretically conceptualises the notion of third place within the setting of chain bookshops. The widespread adoption of coffee franchises and comfortable seating has developed the bookshop as a leisurely setting. Underpinning... Read More about Examining chain bookshops in the context of 'third place'..

Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments. (2008)
Thesis
LAING, A.F. 2008. Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments. Robert Gordon University, PhD thesis.

This research examines the implementation of marketing both by chain and online booksellers, and consumer responses to this marketing and a reading of the current trade press revealed calls for research into consumer wants and needs (Watson, 2002; Ho... Read More about Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments..

An examination of development factors in the UK children's multimedia market. (2003)
Thesis
ANTHONEY, A.M. 2003. An examination of development factors in the UK children's multimedia market. Robert Gordon University, PhD thesis.

The project topic developed in early 1998 as it emerged that there was a need for research into the area of children's multimedia in the UK. Research by others into the area of `generic' multimedia, products and technology, had been ongoing since the... Read More about An examination of development factors in the UK children's multimedia market..

The UK children's publishing house: adapting to change for the multimedia market. (2000)
Journal Article
ANTHONEY, A., ROYLE, J.M. and JOHNSON, I.M. 2000. The UK children's publishing house: adapting to change for the multimedia market. Electronic library [online], 18(4), pages 269-278. Available from: https://doi.org/10.1108/EUM0000000005366

The research project currently in progress aims to develop a comprehensive understanding of the childrens multimedia publishing industry in the UK and the challenges of adapting to change for publishers who have entered the multimedia market in the 1... Read More about The UK children's publishing house: adapting to change for the multimedia market..