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The politics of destination marketing: assessing stakeholder interaction choice orientations toward a DMO formation, using the Thomas-Kilmann Conflict Mode Instrument. (2012)
Journal Article
ATOROUGH, P. and MARTIN, A. 2012. The politics of destination marketing: assessing stakeholder interaction choice orientations toward a DMO formation, using the Thomas-Kilmann Conflict Mode Instrument. Journal of place management and development [online], 5(1), pages 35-55. Available from: https://doi.org/10.1108/17538331211209031

Purpose “ Destination Management Organisations (DMOs) are very much a part of the Scottish tourism landscape in 2011. Some regional tourism stakeholders have created DMOs to manage their respective regional attractions, but until now, this has not be... Read More about The politics of destination marketing: assessing stakeholder interaction choice orientations toward a DMO formation, using the Thomas-Kilmann Conflict Mode Instrument..

Can regulatory focus help explain why we shop differently online? (2011)
Journal Article
ATOROUGH, P. and DONALDSON, B. 2011. Can regulatory focus help explain why we shop differently online? A proposed model and research agenda. Contemporary management research [online], 7(3), pages 231-242. Available from: https://doi.org/10.7903/cmr.9568

As an important behavioral trait in consumer psychology, regulatory focus (RF) has been proven to describe and predict human behavior in numerous situations as it demonstrates that individuals can be distinguished according to two independent structu... Read More about Can regulatory focus help explain why we shop differently online?.