Sense making and sense giving: using visitor narratives to understand the impact of visitor interactions on destination image.
(2007)
Thesis
GUTHRIE, C.M. 2007. Sense making and sense giving: using visitor narratives to understand the impact of visitor interactions on destination image. Robert Gordon University, PhD thesis.
Destination image is acknowledged as a key factor in destination choice and visitor satisfaction. However, despite thirty years research from a variety of perspectives into destination image and image formation, the impact of actual visitation has be... Read More about Sense making and sense giving: using visitor narratives to understand the impact of visitor interactions on destination image..