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Made in Scotland: country of origin branding in the Scottish textile industry. (2019)
Conference Proceeding
STEWART, C. 2019. Made in Scotland: country of origin branding in the Scottish textile industry. In Miller, M. (ed.). Fashion: ID; proceedings of 21st International Foundation of Fashion Technology Institute (IFFTI) 2019 conference: fashion ID (IFFTI 2019), 8-12 April 2019, Manchester, UK. Manchester: Manchester Metropolitan University [online], pages 328-339. Available from: https://fashioninstitute.mmu.ac.uk/ifftipapers/paper-93/

The Scottish textile industry continues to contribute significantly to the national economy, turning over £1bn annually and generating 8,200 domestic jobs. With exports now worth over £360m, industry leaders recognise that ‘Made in Scotland’ is a pri... Read More about Made in Scotland: country of origin branding in the Scottish textile industry..

Online branding of the offline experience: the importance of corporate branding for experiential events. (2016)
Conference Proceeding
STEWART, C. and DAVIS, A. 2016. Online branding of the offline experience: the importance of corporate branding for experiential events. In Proceedings of the 2016 Annual conference of the Academy of Marketing (AM2016): radical marketing, 4-7 July 2016, Newcastle, UK. Newcastle: Academy of Marketing.

In a recent survey, European music festivals organisers confirmed a lack of available headliners and increasing cost of headline acts were two of the immediate challenges facing the European music festival industry (IQ Magazine, 2016). While practica... Read More about Online branding of the offline experience: the importance of corporate branding for experiential events..