Outputs (6)

Augmenting sustainable fashion on Instagram. (2023)
Journal Article
MARCELLA-HOOD, M. 2023. Augmenting sustainable fashion on Instagram. Sustainability [online], 15(4), article number 3609. Available from: https://doi.org/10.3390/su15043609

Media discourse surrounding fashion and sustainability tends to be negative, emphasising the problems that exist across the various stages of the lifecycle of a garment. Although consumers are increasingly aware of at least some of the issues surroun... Read More about Augmenting sustainable fashion on Instagram..

Purposive and non-purposive information behaviour on Instagram. (2022)
Journal Article
MARCELLA-HOOD, M. and MARCELLA, R. 2023. Purposive and non-purposive information behaviour on Instagram. Journal of librarianship and information science [online], 55(3), pages 634-657. Available from: https://doi.org/10.1177/09610006221097974

User information behaviour on Instagram was explored via 274 responses to an online survey. Instagram is recognised as a powerful visual platform and consistently reports high engagement statistics across its variety of users. Research on Instagram t... Read More about Purposive and non-purposive information behaviour on Instagram..

Instagram versus reality: the design and use of self-curated photo elicitation in a study exploring the construction of Scottish identity amongst personal style influencers on Instagram. (2020)
Journal Article
MARCELLA-HOOD, M. 2021. Instagram versus reality: the design and use of self-curated photo elicitation in a study exploring the construction of Scottish identity amongst personal style influencers on Instagram. Qualitative research [online], 21(6), pages 865-889. Available from: https://doi.org/10.1177/1468794120934404

This paper evaluates the use of self-curated photo elicitation as a new method for exploring self-identity by reflecting on its design and use in a study of Scottish identity. The approach builds on the work of others in the fields of visual analysis... Read More about Instagram versus reality: the design and use of self-curated photo elicitation in a study exploring the construction of Scottish identity amongst personal style influencers on Instagram..

Scottish fashion influencers: constructing a style identity on Instagram. (2020)
Journal Article
MARCELLA-HOOD, M. 2020. Scottish fashion influencers: constructing a style identity on Instagram. International journal of fashion studies [online], 7(1), pages 73-96. Available from: https://doi.org/10.1386/infs_00017_1

This article builds on existing theories of self-presentation and self-identity through a study into the behaviour of fashion influencers who position themselves as Scottish on Instagram. Fourteen interviews were carried out with Scottish fashion inf... Read More about Scottish fashion influencers: constructing a style identity on Instagram..

Exploring contemporary illustrations of Scottish identity through a study of Scottish fashion influencers on Instagram. (2019)
Journal Article
MARCELLA-HOOD, M. 2019. Exploring contemporary illustrations of Scottish identity through a study of Scottish fashion influencers on Instagram. Scottish affairs [online], 28(4), pages 367-394. Available from: https://doi.org/10.3366/scot.2019.0294

This paper explores the construction of Scottish identity and place amongst fashion and style influencers on Instagram. Existing research and information surrounding the Scottish fashion industry is sparse and focused on traditional textiles, such as... Read More about Exploring contemporary illustrations of Scottish identity through a study of Scottish fashion influencers on Instagram..

An exploration of the extent to which project management tools and techniques can be applied across creative industries through a study of their application in the fashion industry in the North East of Scotland. (2014)
Journal Article
MARCELLA, M. and ROWLEY, S. 2015. An exploration of the extent to which project management tools and techniques can be applied across creative industries through a study of their application in the fashion industry in the North East of Scotland. International journal of project management [online], 33(4), pages 735-746. Available from: https://doi.org/10.1016/j.ijproman.2014.12.002

This exploratory research took the form of a qualitative study that aims to investigate the extent to which project management tools and techniques can be effectively applied across the creative industries through a study of their application in the... Read More about An exploration of the extent to which project management tools and techniques can be applied across creative industries through a study of their application in the fashion industry in the North East of Scotland..