Festival place or place of festival?
Presentation / Conference
DAVIS, A. and MARTIN, A. 2014. Festival place or place of festival? The role of place identity and attachment in the festival environment. Presented at the 2014 Annual conference of the Academy of Marketing (AM2014): marketing dimensions: people, places and spaces, 7-10 July 2014, Bournemouth, UK [online]. Available from: https://marketing.conference-services.net/resources/327/4002/pdf/AM2014_0243_paper.pdf
This paper addresses place identity and attachment theory in the context of events. Viewing place as a symbolic part of the consumption process, a "Model of Festival Place" is developed. This advances theories that presuppose environment as nothing m... Read More about Festival place or place of festival?.