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RGyoU listening? Stakeholder communication and the digital interface: a case study of a Scottish university. (2014)
Conference Proceeding
CRAWFORD, I. 2014. RGyoU listening? Stakeholder communication and the digital interface: a case study of a Scottish university. In Andreani, J.-C. and Collesei, U. (eds.) Proceedings of the 13th International marketing trends conference, 24-25 January 2014, Venice, Italy. Paris: Marketing Trends Association [online], article ID 208. Available from: http://archives.marketing-trends-congress.com/2014/pages/PDF/208.pdf

Rapidly evolving digital media platforms have created an environment where communication can take place between anyone at any time and the traditional boundaries between internal and external communication have become porous and unpredictable. The te... Read More about RGyoU listening? Stakeholder communication and the digital interface: a case study of a Scottish university..