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Outputs (4)

Online branding of the offline experience: the importance of corporate branding for experiential events. (2016)
Conference Proceeding
STEWART, C. and DAVIS, A. 2016. Online branding of the offline experience: the importance of corporate branding for experiential events. In Proceedings of the 2016 Annual conference of the Academy of Marketing (AM2016): radical marketing, 4-7 July 2016, Newcastle, UK. Newcastle: Academy of Marketing.

In a recent survey, European music festivals organisers confirmed a lack of available headliners and increasing cost of headline acts were two of the immediate challenges facing the European music festival industry (IQ Magazine, 2016). While practica... Read More about Online branding of the offline experience: the importance of corporate branding for experiential events..

A qualitative study verifying the research constructs relating to CRM systems benefits and consumer buying behavior variables. (2016)
Conference Proceeding
OMOGE, A.P. and LAING, A. 2016. A qualitative study verifying the research constructs relating to CRM systems benefits and consumer buying behavior variables. In Proceedings of the 2016 West East Institute (WEI) international academic conference, 1-3 August 2016, Boston, USA. West Chester, PA: WEI [online]. Available from: /https://www.westeastinstitute.com/wp-content/uploads/2016/09/Akinyemi-Paul-Omoge-Audrey-Laing.pdf

This study presents the findings from the first phase of a mixed methods study. Following a review of relevant literature, this study has identified variables that have been claimed and rationalized to specifically imply CRM benefits and consumer buy... Read More about A qualitative study verifying the research constructs relating to CRM systems benefits and consumer buying behavior variables..

The application of 3D visualisation and HD surveying to help stimulate economic growth in historic urban areas. (2016)
Conference Proceeding
LAING, R., TAIT, E., ISAACS, J., LEON, M. and REID, P. 2016. The application of 3D visualisation and HD surveying to help stimulate economic growth in historic urban areas. In Proceedings of the 2016 RICS construction, building and real estate research conference (COBRA 2016), 20-22 September 2016, Toronto, Canada. London: RICS.

This paper concerns the application of cutting edge digital recording techniques within the context of heritage-led urban regeneration. The work is innovative in that it supports the belief of decision makers and local stakeholders that there is pote... Read More about The application of 3D visualisation and HD surveying to help stimulate economic growth in historic urban areas..

The participatory medicine attitudes of general practitioners in Greece: an information behaviour perspective (2016)
Conference Proceeding
KOSTAGIOLAS, P., MARTZOUKOU, K., KAKAVITSAS, F. and NIAKAS, D. 2015. The participatory medicine attitudes of general practitioners in Greece: an information behaviour perspectives. In Kurbanoglu, S., Boustany, J., Špiranec, S., Grassian, E. and Mizrachi, D. (eds.) Information literacy: moving toward sustainability; revised selected papers from the 3rd European conference on information literacy (ECIL 2015), 19-22 October 2015, Tallinn, Estonia. Communications in computer and information science, 552. Cham: Springer [online], pages 383-393. Available from: https://dx.doi.org/10.1007/978-3-319-28197-1_39

General Practitioners (GPs) need to keep up with a wide range of medical conditions and at the same time closely interact with their patients to provide preventive care and health education. This requires effectively sourcing, utilizing, and sharing... Read More about The participatory medicine attitudes of general practitioners in Greece: an information behaviour perspective.