Scottish fashion influencers: constructing a style identity on Instagram.
(2020)
Journal Article
MARCELLA-HOOD, M. 2020. Scottish fashion influencers: constructing a style identity on Instagram. International journal of fashion studies [online], 7(1), pages 73-96. Available from: https://doi.org/10.1386/infs_00017_1
This article builds on existing theories of self-presentation and self-identity through a study into the behaviour of fashion influencers who position themselves as Scottish on Instagram. Fourteen interviews were carried out with Scottish fashion inf... Read More about Scottish fashion influencers: constructing a style identity on Instagram..