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Rural small businesses in turbulent times: impacts of the economic downturn.

Anderson, Alistair R.; Osseichuk, Ellina; Illingworth, Laura

Authors

Alistair R. Anderson

Ellina Osseichuk

Laura Illingworth



Abstract

This paper explores differences in behaviour and performance between rural and urban small firms during the economic downturn. The authors had anticipated that the thinness of the rural environment would have had adverse effects. However, their survey of 6,300 respondents showed that rural small firms were performing marginally better. Both groups were proactively striving to cope with falling demand, not waiting for things to get better, but rural firms had better sales and fewer price reductions. The authors attribute this to local embeddedness, a more stable customer base and less competition. They note too the relative independence of rural businesses.

Citation

ANDERSON, A.R., OSSEICHUK, E. and ILLINGWORTH, L. 2010. Rural small businesses in turbulent times: impacts of the economic downturn. International journal of entrepreneurship and innovation [online], 11(1), pages 45-56. Available from: https://doi.org/10.5367/000000010790772449

Journal Article Type Article
Acceptance Date Feb 1, 2010
Online Publication Date Feb 1, 2010
Publication Date Feb 28, 2010
Deposit Date Nov 1, 2011
Publicly Available Date Nov 1, 2011
Journal International journal of entrepreneurship and innovation
Print ISSN 1465-7503
Electronic ISSN 2043-6882
Publisher SAGE Publications
Peer Reviewed Peer Reviewed
Volume 11
Issue 1
Pages 45-56
DOI https://doi.org/10.5367/000000010790772449
Keywords Rural/urban small businesses; Economic downturn; External changes; Smallness; Gravitation; Embeddedness
Public URL http://hdl.handle.net/10059/675

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