Research Repository

See what's under the surface

Classifying the strategic capability of farmers: a segmentation framework.

McElwee, Gerard; Smith, Rob

Authors

Gerard McElwee

Rob Smith

Abstract

This paper examines the capability of farmers to diversify and outlines the barriers and challenges that confront farmers. It suggests that not all farmers have a high level of ˜strategic awareness capability. The paper describes how a segmentation framework can be used to provide coherent understanding of the entrepreneurial farming business. A segmentation framework, will be presented.

Journal Article Type Article
Publication Date Dec 31, 2012
Journal International journal of entrepreneurial venturing
Print ISSN 1742-5360
Electronic ISSN 1742-5379
Publisher Inderscience
Peer Reviewed Peer Reviewed
Volume 4
Issue 2
Pages 111-131
Institution Citation MCELWEE, G. and SMITH, R. 2012. Classifying the strategic capability of farmers: a segmentation framework. International journal of entrepreneurial venturing [online], 4(2), pages 111-131. Available from: https://doi.org/10.1504/IJEV.2012.046517
DOI https://doi.org/10.1504/IJEV.2012.046517
Keywords Rural business; Farmer; Diversification strategy; Entrepreneurship; Strategic capability; Entrepreneurial segmentation

Files




Downloadable Citations