Alistair R. Anderson
Business strategies for entrepreneurial small firms.
Anderson, Alistair R.; Atkins, Martin H.
Martin H. Atkins
This paper addresses the issue of the nature of business strategies in entrepreneurial small firms. It examines a number of existing models of strategic planning and suggests that they cannot adequately cope with environmental uncertainty. Developing the idea that effective strategy formation is processual in a stochastic environment, the paper proposes four possible "meta" strategies entrepreneurial firms might use to cope with uncertainty. These stress the notion of 'becoming' as a direction rather than a series of staged events.
|Journal Article Type||Article|
|Publication Date||Sep 30, 2001|
|Publisher||Wiley Open Access|
|Peer Reviewed||Peer Reviewed|
|Institution Citation||ANDERSON, A.R. and ATKINS, M.H. 2001. Business strategies for entrepreneurial small firms. Strategic change [online], 10(6), pages 311-324. Available from: https://doi.org/10.1002/jsc.554|
ANDERSON 2001 Business strategies for entrepreneurial