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Business strategies for entrepreneurial small firms.

Anderson, Alistair R.; Atkins, Martin H.


Alistair R. Anderson

Martin H. Atkins


This paper addresses the issue of the nature of business strategies in entrepreneurial small firms. It examines a number of existing models of strategic planning and suggests that they cannot adequately cope with environmental uncertainty. Developing the idea that effective strategy formation is processual in a stochastic environment, the paper proposes four possible "meta" strategies entrepreneurial firms might use to cope with uncertainty. These stress the notion of 'becoming' as a direction rather than a series of staged events.


ANDERSON, A.R. and ATKINS, M.H. 2001. Business strategies for entrepreneurial small firms. Strategic change [online], 10(6), pages 311-324. Available from:

Journal Article Type Article
Acceptance Date Sep 30, 2001
Online Publication Date Sep 30, 2001
Publication Date Sep 30, 2001
Deposit Date Nov 26, 2014
Publicly Available Date Nov 26, 2014
Journal Strategic change
Print ISSN 1086-1718
Electronic ISSN 1099-1697
Publisher Wiley
Peer Reviewed Peer Reviewed
Volume 10
Issue 6
Pages 311-324
Public URL


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