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Business strategies for entrepreneurial small firms.

Anderson, Alistair R.; Atkins, Martin H.


Alistair R. Anderson

Martin H. Atkins


This paper addresses the issue of the nature of business strategies in entrepreneurial small firms. It examines a number of existing models of strategic planning and suggests that they cannot adequately cope with environmental uncertainty. Developing the idea that effective strategy formation is processual in a stochastic environment, the paper proposes four possible "meta" strategies entrepreneurial firms might use to cope with uncertainty. These stress the notion of 'becoming' as a direction rather than a series of staged events.

Journal Article Type Article
Publication Date Sep 30, 2001
Journal Strategic change
Print ISSN 1086-1718
Electronic ISSN 1099-1697
Publisher Wiley Open Access
Peer Reviewed Peer Reviewed
Volume 10
Issue 6
Pages 311-324
Institution Citation ANDERSON, A.R. and ATKINS, M.H. 2001. Business strategies for entrepreneurial small firms. Strategic change [online], 10(6), pages 311-324. Available from:


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