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All Outputs (2)

Relationships, marketing and small business: an exploration of links in theory and practice. (2004)
Journal Article
ZONTANOS, G. and ANDERSON, A.R. 2004. Relationships, marketing and small business: an exploration of links in theory and practice. Qualitative market research: an international journal [online], 7(3), pages 228-236. Available from: https://doi.org/10.1108/13522750410540236

This paper explores the links between the theory and practices of marketing and small business. The review of the literature highlights the close association of the more advanced conceptualisations of marketing, especially relationship marketing, and... Read More about Relationships, marketing and small business: an exploration of links in theory and practice..

Social structures and entrepreneurial networks: the strength of strong ties. (2004)
Journal Article
JACK, S.L., DODD, S.D. and ANDERSON, A.R. 2004. Social structures and entrepreneurial networks: the strength of strong ties. International journal of entrepreneurship and innovation [online], 5(2), pages 107-120. Available from: https://doi.org/10.5367/000000004773863264

The entrepreneurial context provides a fertile arena for the study of networks. This qualitative study critically examines the nature, content and process of strong ties, which are found to fall into three categories: family, business contacts, and s... Read More about Social structures and entrepreneurial networks: the strength of strong ties..