Marketing landscapes: the social context.
ANDERSON, A.R. and MCAULEY, A. 1999. Marketing landscapes: the social context. Qualitative market research: an international journal [online], 2(3), pages 176-188. Available from: https://doi.org/10.1108/13522759910291680
Explores the relationship between marketing theory and marketing activity within the context of rural entrepreneurship. The key to unlocking our understanding the dynamics of this relationship was to use a number of qualitative techniques including p... Read More about Marketing landscapes: the social context..