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Social capital and engagement in Nigerian small business marketing. (2021)
Thesis
JAMES, I.N. 2021. Social capital and engagement in Nigerian small business marketing. Robert Gordon University, PhD thesis. Hosted on OpenAIR [online]. Available from: https://doi.org/10.48526/rgu-wt-1447143

This study explores social capital and engagement in Nigerian small business marketing. It examines how Nigerian small business owner-managers develop and use social capital in the network of relationships to overcome marketing constraints. Social ca... Read More about Social capital and engagement in Nigerian small business marketing..