Skip to main content

Research Repository

Advanced Search

All Outputs (4)

Social capital and engagement in Nigerian small business marketing. (2021)
Thesis
JAMES, I.N. 2021. Social capital and engagement in Nigerian small business marketing. Robert Gordon University, PhD thesis. Hosted on OpenAIR [online]. Available from: https://doi.org/10.48526/rgu-wt-1447143

This study explores social capital and engagement in Nigerian small business marketing. It examines how Nigerian small business owner-managers develop and use social capital in the network of relationships to overcome marketing constraints. Social ca... Read More about Social capital and engagement in Nigerian small business marketing..

A strategizing-as-practice perspective of the 'advice process' of small business owners. (2016)
Thesis
EJIOGU, A.R. 2016. A strategizing-as-practice perspective of the 'advice process' of small business owners. Robert Gordon University, PhD thesis.

This study examines the processes of advice seeking by small business owners and employs a Strategy-as-Practice perspective. The analysis of the data from 33 small business owners identified eleven factors that influenced the processes. These include... Read More about A strategizing-as-practice perspective of the 'advice process' of small business owners..

The social construction of technical innovation in the UK oil and gas industry. (2014)
Thesis
OYOVWEVOTU, J.S. 2014. The social construction of technical innovation in the UK oil and gas industry. Robert Gordon University, DBA thesis.

Innovation and creative destruction should thrive in the competitive, high risk and high cost environment of the North Sea. Paradoxically, uptake of new technology is slow. The focus of this research was to understand how new technology is developed... Read More about The social construction of technical innovation in the UK oil and gas industry..

Strategic orientation and organizational performance of small firms in Malta: a grounded theory approach. (2011)
Thesis
RIZZO, A. 2011. Strategic orientation and organizational performance of small firms in Malta: a grounded theory approach. Robert Gordon University, DBA thesis.

Although the contribution of the small enterprise to a nations economy, job creation and innovation is well known, comparatively little is understood on how small firms behave strategically and how the more common patterns of strategic behaviour rela... Read More about Strategic orientation and organizational performance of small firms in Malta: a grounded theory approach..