Enacted metaphor: the theatricality of the entrepreneurial process.
(2005)
Journal Article
ANDERSON, A.R. 2005. Enacted metaphor: the theatricality of the entrepreneurial process. International small business journal: researching entrepreneurship [online], 23(6), pages 587-603. Available from: https://doi.org/10.1177/0266242605057654
The article proposes the value of theatricality as an additional conceptual tool to aid analysis and understanding of the entrepreneurial process. It explores the application of dramatism and dramaturgy and argues that such application is a useful ad... Read More about Enacted metaphor: the theatricality of the entrepreneurial process..