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All Outputs (2)

Online branding of the offline experience: the importance of corporate branding for experiential events. (2016)
Conference Proceeding
STEWART, C. and DAVIS, A. 2016. Online branding of the offline experience: the importance of corporate branding for experiential events. In Proceedings of the 2016 Annual conference of the Academy of Marketing (AM2016): radical marketing, 4-7 July 2016, Newcastle, UK. Newcastle: Academy of Marketing.

In a recent survey, European music festivals organisers confirmed a lack of available headliners and increasing cost of headline acts were two of the immediate challenges facing the European music festival industry (IQ Magazine, 2016). While practica... Read More about Online branding of the offline experience: the importance of corporate branding for experiential events..

Experiential places or places of experience? Place identity and place attachment as mechanisms for creating festival environment. (2016)
Journal Article
DAVIS, A. 2016. Experiential places or places of experience? Place identity and place attachment as mechanisms for creating festival environment. Tourism management [online], 55, pages 49-61. Available from: https://doi.org/10.1016/j.tourman.2016.01.006

Tourism theory suggests mechanisms of place are critical in the construction of tourism environments. However, contradictory place theory has created confusion as to exactly what these mechanisms are and how they affect perceived environment. Literat... Read More about Experiential places or places of experience? Place identity and place attachment as mechanisms for creating festival environment..