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All Outputs (3)

Information behaviour in high risk decision making: study of international postgraduates. (2022)
Journal Article
MCNICHOLAS, C. and MARCELLA, R. 2022. Information behaviour in high risk decision making: study of international postgraduates. Journal of information science [online], Online First. Available from: https://doi.org/10.1177/01655515221124080

This article explores the role of information in high risk consumer decision making. Forty-two qualitative interviews were undertaken with international non-EU postgraduates when making the high risk decision to study in a UK Business School. Prospec... Read More about Information behaviour in high risk decision making: study of international postgraduates..

An interactive decision-making model of international postgraduate student course choice. (2022)
Journal Article
MCNICHOLAS, C. and MARCELLA, R. [2022]. An interactive decision-making model of international postgraduate student course choice. Journal of marketing for higher education [online], Latest Articles. Available from: https://doi.org/10.1080/08841241.2022.2076276

This paper explores the decision-making process of international non-EU postgraduates when choosing a qualification from a UK business school and proposes a new model which reflects the iterative, cyclical and continuous nature of the process. The de... Read More about An interactive decision-making model of international postgraduate student course choice..

The role of information in postgraduates' decision-making cycle. (2020)
Thesis
MCNICHOLAS, C. 2020. The role of information in postgraduates' decision-making cycle. Robert Gordon University [online], PhD thesis. Available from: https://openair.rgu.ac.uk

The global market for international postgraduate students is becoming increasingly competitive as more institutions offer Masters level courses and universities need to increase revenues. The UK Government and universities want to stop the declining... Read More about The role of information in postgraduates' decision-making cycle..