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Online branding of the offline experience: the importance of corporate branding for experiential events. (2016)
Conference Proceeding
STEWART, C. and DAVIS, A. 2016. Online branding of the offline experience: the importance of corporate branding for experiential events. In Proceedings of the 2016 Annual conference of the Academy of Marketing (AM2016): radical marketing, 4-7 July 2016, Newcastle, UK. Newcastle: Academy of Marketing.

In a recent survey, European music festivals organisers confirmed a lack of available headliners and increasing cost of headline acts were two of the immediate challenges facing the European music festival industry (IQ Magazine, 2016). While practica... Read More about Online branding of the offline experience: the importance of corporate branding for experiential events..