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You have e-mail, what happens next? Tracking the eyes for genre. (2013)
Journal Article
CLARK, M., RUTHVEN, I., HOLT, P.O'B., SONG, D. and WATT, S. 2014. You have e-mail, what happens next? Tracking the eyes for genre. Information processing and management [online], 50(1), pages 175-198. Available: https://doi.org/10.1016/j.ipm.2013.08.005

This paper reports on an approach to the analysis of form (layout and formatting) during genre recognition recorded using eye tracking. The researchers focused on eight different types of e-mail, such as calls for papers, newsletters and spam, which... Read More about You have e-mail, what happens next? Tracking the eyes for genre..