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All Outputs (3)

Creative practice, collaboration and industry engagement: greater than the sum of their parts: 10 years of collaborative curriculum development and delivery: the launch of the digital marketing subject discipline and the development of the "Inverted T Curriculum". (2024)
Journal Article
PIRIE, E. and KEENAN, J. [2025]. Creative practice, collaboration and industry engagement: greater than the sum of their parts: 10 years of collaborative curriculum development and delivery: the launch of the digital marketing subject discipline and the development of the "Inverted T Curriculum". Journal of perspectives in applied academic practice [online], (accepted).

This case study evaluates the 10-year evolution of the Digital Marketing subject discipline within Robert Gordon University (RGU), reflecting on how collaborative and creative practice was embedded throughout the subject area and beyond; the impact o... Read More about Creative practice, collaboration and industry engagement: greater than the sum of their parts: 10 years of collaborative curriculum development and delivery: the launch of the digital marketing subject discipline and the development of the "Inverted T Curriculum"..

Exploring knowledge and perceptions of level learning outcomes and meta-skills in a creative business school context. (2024)
Journal Article
BREMNER, P.A.M., PIRIE, E., MARCELLA-HOOD, M. and SINGLETON, A. 2024. Exploring knowledge and perceptions of level learning outcomes and meta-skills in a creative business school context. GILE journal of skills development [online], 4(2), pages 3-18. https://doi.org/10.52398/gjsd.2024.v4.i2.pp3-18

Much has been written about the necessity for graduates to be aware of their skill set and transferability for the workplace. Degree programmes in Scotland have long relied on guidance from the Quality Assurance Agency (QAA) on the taxonomy or wordin... Read More about Exploring knowledge and perceptions of level learning outcomes and meta-skills in a creative business school context..

Pic first, eat later: an investigation into motivations behind the "foodstagramming" phenomenon. (2024)
Journal Article
DYCE, V., MARCELLA-HOOD, M. and PIRIE, E. 2024. Pic first, eat later: an investigation into motivations behind the "foodstagramming" phenomenon. Hospitality and society [online], 14(3), pages 253-276. Available from: https://doi.org/10.1386/hosp_00086_1

This research explores the motivations and behaviours behind the social phenomenon of foodstagramming. Qualitative interviews were carried out with Millennial and Gen Z participants who share food-related photographs on Instagram, and foodstagramming... Read More about Pic first, eat later: an investigation into motivations behind the "foodstagramming" phenomenon..