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Does Scotland 'like' this? (2011)
Presentation / Conference
BAXTER, G. and MARCELLA, R. 2011. Does Scotland 'like' this? The use of social media by political parties and candidates in Scotland during the 2010 UK General Election campaign. Presented at the 3rd Information: interactions and impact conference (i3 2011), 20-23 June 2011, Aberdeen, UK.

This conference paper reported the main results of a study that examined the use of social media by political parties and individual candidates in Scotland during the five weeks preceding the 2010 UK General Election. The paper presented the key find... Read More about Does Scotland 'like' this?.