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Social capital and engagement in Nigerian small business marketing. (2021)
Thesis
JAMES, I.N. 2021. Social capital and engagement in Nigerian small business marketing. Robert Gordon University, PhD thesis. Hosted on OpenAIR [online]. Available from: https://doi.org/10.48526/rgu-wt-1447143

This study explores social capital and engagement in Nigerian small business marketing. It examines how Nigerian small business owner-managers develop and use social capital in the network of relationships to overcome marketing constraints. Social ca... Read More about Social capital and engagement in Nigerian small business marketing..

Mobilising identity: entrepreneurial practice of a 'disadvantaged' identity. (2021)
Journal Article
JAMES, I., XIONG, L. and ANDERSON, A. [2021]. Mobilising identity: entrepreneurial practice of a 'disadvantaged' identity. European management review [online], Early View. Available from: https://doi.org/10.1111/emre.12451

We examine how female migrant entrepreneurs overturn disadvantage through social resourcing. We argue they are disadvantaged by the intersectionality of their identities; that social constructions and ensuing entrepreneurial expectations are a poor f... Read More about Mobilising identity: entrepreneurial practice of a 'disadvantaged' identity..