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Social capital and engagement in Nigerian small business marketing. (2021)
Thesis
JAMES, I.N. 2021. Social capital and engagement in Nigerian small business marketing. Robert Gordon University, PhD thesis. Hosted on OpenAIR [online]. Available from: https://doi.org/10.48526/rgu-wt-1447143

This study explores social capital and engagement in Nigerian small business marketing. It examines how Nigerian small business owner-managers develop and use social capital in the network of relationships to overcome marketing constraints. Social ca... Read More about Social capital and engagement in Nigerian small business marketing..

Mobilising identity: entrepreneurial practice of a 'disadvantaged' identity. (2021)
Journal Article
JAMES, I., XIONG, L. and ANDERSON, A. [2021]. Mobilising identity: entrepreneurial practice of a 'disadvantaged' identity. European management review [online], Early View. Available from: https://doi.org/10.1111/emre.12451

We examine how female migrant entrepreneurs overturn disadvantage through social resourcing. We argue they are disadvantaged by the intersectionality of their identities; that social constructions and ensuing entrepreneurial expectations are a poor f... Read More about Mobilising identity: entrepreneurial practice of a 'disadvantaged' identity..

A framework for intelligent inventory prediction in small and medium- scale enterprise. (2021)
Journal Article
OBOT, O., GEORGE, U. and JAMES, I. 2021. A framework for intelligent inventory prediction in small and medium-scale enterprise. European journal of business and management [online], 13(2), pages 21-28. Available from: https://doi.org/10.7176/EJBM/13-2-03

The aim of this research is to apply an intelligent technique to predict optimal inventory quantity in small and medium-scale enterprise. This is in view of the fact that the conventional models such as the EOQ model use only deterministic while some... Read More about A framework for intelligent inventory prediction in small and medium- scale enterprise..