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Womenswear well-being warriors: a content analysis of female-targeted activewear brands on Instagram. (2020)
Conference Proceeding
CROSS, K. 2020. Womenswear well-being warriors: a content analysis of female-targeted activewear brands on Instagram. In Palomo-Lovinski, N. (ed.) Proceedings of 22nd International Foundation of Fashion Technology Institutes (IFFTI 2020): between individual and society: social justice through fashion paper and creative practice presentations, 24-27 March 2020, [virtual conference]. Kent, OH: Kent State University [online]. Available from: https://oaks.kent.edu/iffti2020/iffti-2020-between-individual-and-society-community/womenswear-well-being-warriors

In contemporary Western society, people are increasingly focused on well-being, with national well-being statistics reported by numerous developed economies. Wellness is now a consumer mindset, which has gone beyond a trend and become a lifestyle, de... Read More about Womenswear well-being warriors: a content analysis of female-targeted activewear brands on Instagram..