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Scottish style: the construction of national identity and place amongst Scottish fashion influencers on Instagram. (2019)
Conference Proceeding
MARCELLA-HOOD, M. 2019. Scottish style: the construction of national identity and place amongst Scottish fashion influencers on Instagram. In Miller, M. (ed.). Fashion: ID; proceedings of 21st International Foundation of Fashion Technology Institute (IFFTI) 2019 conference: fashion ID (IFFTI 2019), 8-12 April 2019, Manchester, UK. Manchester: Manchester Metropolitan University [online], pages 350-361. Available from: https://fashioninstitute.mmu.ac.uk/ifftipapers/paper-151/

This paper explores the phenomenon of personal style as an expression of national identity by investigating the construction of Scottish identity amongst fashion influencers on Instagram. Instagram is recognised as an example of visual media that has... Read More about Scottish style: the construction of national identity and place amongst Scottish fashion influencers on Instagram..