All Outputs (2)

The lifecycle of a social media beauty trend: a case study of the Instagram body. (2022)
Thesis
UTI, T.O. 2022. The lifecycle of a social media beauty trend: a case study of the Instagram body. Robert Gordon University, MPhil thesis. Hosted on OpenAIR [online]. Available from: https://doi.org/10.48526/rgu-wt-2071810

The study pursued the creation of a functional model of the typical lifecycle of a social media beauty trend. Within the fashion and consumer goods industries, lifecycle models already exist that explain the typical manifestations of products and tre... Read More about The lifecycle of a social media beauty trend: a case study of the Instagram body..

Scottish style: the construction of Scottish identity amongst fashion and style influencers on Instagram. (2019)
Thesis
MARCELLA-HOOD, M. 2019. Scottish style: the construction of Scottish identity amongst fashion and style influencers on Instagram. Robert Gordon University, PhD thesis.

Research into Scottish fashion is a developing field; existing studies have tended to focus on the production of iconic textiles such as tartan, tweed and cashmere. The aim of this thesis was to explore the construction of national identity and place... Read More about Scottish style: the construction of Scottish identity amongst fashion and style influencers on Instagram..