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Impulse shopping in convenience stores does gender make a difference? (2006)
Conference Proceeding
BREMNER, P.A.M., HAMILTON, M. and MCLENNAN, K. 2006. Impulse shopping in convenience stores does gender make a difference? In Proceedings of the 12th European Institute of retailing and Service Studies (EIRASS) conference: recent advances in retailing and services sciences, 9-12 July 2006, Budapest, Hungary. Eindhoven: European Institute of Retailing and Services Studies.

The paper explores the phenomenon of impulse purchasing, which accounts for a growing proportion of total retail spend. The study investigates whether males and females act differently in respect of impulse purchasing. Impulse purchasing has been pre... Read More about Impulse shopping in convenience stores does gender make a difference?.

Are we being served? (2001)
Presentation / Conference
BREMNER, P.A.M. and FREATHY, P. 2001. Are we being served? Consumer versus retailers perceptions of customer service expectations within selected menswear stores. Presented at the 11th International European Association for Education and Research in Commercial Distribution (EAERCD) conference 2001 (EAERCD 2001), 27-29 June 2001, Tilburg, Netherlands.

This paper examines the mismatch between consumer and retailer perceptions of customer service and its potential impact on customer satisfaction. Having examined the main influences and themes from primary research this paper attempts to suggest that... Read More about Are we being served?.