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Impulse shopping in convenience stores does gender make a difference? (2006)
Conference Proceeding
BREMNER, P.A.M., HAMILTON, M. and MCLENNAN, K. 2006. Impulse shopping in convenience stores does gender make a difference? In Proceedings of the 12th European Institute of retailing and Service Studies (EIRASS) conference: recent advances in retailing and services sciences, 9-12 July 2006, Budapest, Hungary. Eindhoven: European Institute of Retailing and Services Studies.

The paper explores the phenomenon of impulse purchasing, which accounts for a growing proportion of total retail spend. The study investigates whether males and females act differently in respect of impulse purchasing. Impulse purchasing has been pre... Read More about Impulse shopping in convenience stores does gender make a difference?.