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And they say don't work with children. (2008)
Presentation / Conference
BREMNER, P. 2008. And they say don't work with children. Presented at the 2008 Annual conference of the Academy of Marketing (AM2008): reflective marketing in a material world, 8-10 July 2008, Aberdeen, UK.

This paper explores the role and method a researcher must consider when using children as research objects. Three areas are discussed; the researcher's role, children as research objects, and the results and conclusions. Researchers must consider an... Read More about And they say don't work with children..

Gift giving to children at Christmas and birthdays. (2008)
Presentation / Conference
BREMNER, P. 2008. Gift giving to children at Christmas and birthdays. Presented at the 2008 Annual conference of the Academy of Marketing (AM2008): reflective marketing in a material world, 8-10 July 2008, Aberdeen, UK.

This paper explores gift giving of toys to children at Christmas and Birthdays and their perception of the gift giver. Three areas are discussed; gift giving, the methodological approach and the results and conclusions. Gift giving is an historical c... Read More about Gift giving to children at Christmas and birthdays..

Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments. (2008)
Thesis
LAING, A.F. 2008. Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments. Robert Gordon University, PhD thesis.

This research examines the implementation of marketing both by chain and online booksellers, and consumer responses to this marketing and a reading of the current trade press revealed calls for research into consumer wants and needs (Watson, 2002; Ho... Read More about Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments..