All Outputs (2)

A framework for understanding the evolution of relationship quality and the customer relationship development process. (2016)
Journal Article
ATOROUGH, P. and SALEM, H. 2016. A framework for understanding the evolution of relationship quality and the customer relationship development process. Journal of financial services marketing [online], 21(4), pages 267-283. Available from: https://doi.org/10.1057/s41264-016-0008-z

This paper attempts to develop and empirically test a conceptual model of relationship quality (RQ) in the financial sector from the perspective of the individual consumer (B2C). Based on a review of RQ research, the paper proposes a model of RQ from... Read More about A framework for understanding the evolution of relationship quality and the customer relationship development process..

The relationship between regulatory focus and online shopping: perceived risk, affect, and consumers' response to online marketing. (2012)
Journal Article
ATOROUGH, P. and DONALDSON, B. 2012. The relationship between regulatory focus and online shopping: perceived risk, affect, and consumers' response to online marketing. International journal of internet marketing and advertising [online], 7(4), pages 333-358. Available from: https://doi.org/10.1504/IJIMA.2012.051615

Regulatory focus theory (RTF) has demonstrated that individuals can be distinguished on the basis of two independent structures of strategic inclination and orientation in the pursuit of goals: promotion focus - which emphasises the presence of posit... Read More about The relationship between regulatory focus and online shopping: perceived risk, affect, and consumers' response to online marketing..