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Can regulatory focus help explain why we shop differently online? (2011)
Journal Article
ATOROUGH, P. and DONALDSON, B. 2011. Can regulatory focus help explain why we shop differently online? A proposed model and research agenda. Contemporary management research [online], 7(3), pages 231-242. Available from: https://doi.org/10.7903/cmr.9568

As an important behavioral trait in consumer psychology, regulatory focus (RF) has been proven to describe and predict human behavior in numerous situations as it demonstrates that individuals can be distinguished according to two independent structu... Read More about Can regulatory focus help explain why we shop differently online?.