Improving representativeness in online surveys using a combined internet/postal approach: evidence from a UK-wide survey of consumers.
(2011)
Presentation / Conference Contribution
ATOROUGH, P., DONALDSON, B. and HARRIS, A. 2011. Improving representativeness in online surveys using a combined internet/postal approach: evidence from a UK-wide survey of consumers. In Proceedings of the 2011 Summer conference on advances in business-related scientific research (ABSRC Venice 2011), 1-3 June 2011, Venice, Italy. Venice: Advances in Business-Related Scientific Research Conferences (ABSRC).
The Internet is fast gaining popularity as a medium for undertaking various forms of research, particularly research of a quantitative and survey nature. While the benefits of undertaking such research are numerous and have been recognised in many em... Read More about Improving representativeness in online surveys using a combined internet/postal approach: evidence from a UK-wide survey of consumers..