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Household behaviour and sustainability: from inactive to involved, and what lies in-between. (2015)
Conference Proceeding
OATES, C.J., MCDONALD, S., PADMORE, J. and OKE, A. 2015. Household behaviour and sustainability: from inactive to involved, and what lies in-between. In Proceedings of the 2015 Academy of Marketing conference (AM2015): the magic in marketing, 7-9 July 2015, Limerick, Ireland. Helensburgh: Academy of Marketing [online]. Available from: http://programme.exordo.com/am2015/delegates/presentation/28/

In this working paper we present the initial findings from a 2013 postal survey into green and ethical household behaviour. 457 usable questionnaires were returned from 3000 householders in a large northern city in the UK, giving a response rate of 1... Read More about Household behaviour and sustainability: from inactive to involved, and what lies in-between..