Sustainable consumption: green consumer behaviour when purchasing products.
(2009)
Journal Article
YOUNG, W., HWANG, K., MCDONALD, S. and OATES, C.J. 2010. Sustainable consumption: green consumer behaviour when purchasing products. Sustainable development [online], 18(1), pages 20-31. Available from: https://doi.org/10.1002/sd.394
The 'attitude-behaviour gap' or 'values-action gap' is where 30% of consumers report that they are very concerned about environmental issues but they are struggling to translate this into purchases. For example, the market share for ethical foods rem... Read More about Sustainable consumption: green consumer behaviour when purchasing products..