No through road: a critical examination of researcher assumptions and approaches to researching sustainability.
(2016)
Book Chapter
MCDONALD, S., OATES, C.J. and ALEVIZOU, P.J. 2016. No through road: a critical examination of researcher assumptions and approaches to researching sustainability. In Malhotra, N.K. (ed.) Marketing in and for a sustainable society. Review of marketing research, 13. Bingley: Emerald [online], pages 139-168. Available from: https://doi.org/10.1108/S1548-643520160000013014
Purpose-The purpose of this paper is to examine the ways in which academic researchers frame and conduct sustainability research and to ask to what extent we are limited by these frames. Methodology/approach-Our approach is based on an epistemologica... Read More about No through road: a critical examination of researcher assumptions and approaches to researching sustainability..