All Outputs (2)

Going with the flow: shadowing in organisations. (2017)
Book Chapter
MCDONALD, S. 2018. Going with the flow: shadowing in organisations. In Cassel, C., Cunliffe, A.L. and Grandy, G. (eds.) The SAGE handbook of qualitative business and management research methods. London: SAGE [online], volume 2: methods and challenges, chapter 13, pages 205-218. Available from: https://doi.org/10.4135/9781526430236.n13

In 1997 I undertook my first shadowing in an organisation. I had already been researching the organisation with a team of colleagues for more than a year. Despite the fact that I had already spent many long weeks in the organisation, travelling to al... Read More about Going with the flow: shadowing in organisations..

The logic of practice - understanding the Chinese newly rich consumers' status consumption in luxury fashion clothes. (2017)
Thesis
ZHANG, W. 2017. The logic of practice - understanding the Chinese newly rich consumers' status consumption in luxury fashion clothes. Robert Gordon University, PhD thesis.

Chinese newly rich consumers have gained substantial power in the luxury sector through their conspicuous consumption. Chinese consumers lack of cultural capital and inexperience in the purchase and use of material commodities in the luxury consumpti... Read More about The logic of practice - understanding the Chinese newly rich consumers' status consumption in luxury fashion clothes..