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The logic of practice - understanding the Chinese newly rich consumers' status consumption in luxury fashion clothes. (2017)
Thesis
ZHANG, W. 2017. The logic of practice - understanding the Chinese newly rich consumers' status consumption in luxury fashion clothes. Robert Gordon University, PhD thesis.

Chinese newly rich consumers have gained substantial power in the luxury sector through their conspicuous consumption. Chinese consumers lack of cultural capital and inexperience in the purchase and use of material commodities in the luxury consumpti... Read More about The logic of practice - understanding the Chinese newly rich consumers' status consumption in luxury fashion clothes..