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The intersection of entrepreneurship and selling: an interdisciplinary review, framework, and future research agenda. (2018)
Journal Article
MATTHEWS, R.S., CHALMERS, D.M. and FRASER, S.S. 2018. The intersection of entrepreneurship and selling: an interdisciplinary review, framework, and future research agenda. Journal of business venturing [online], 33(6), pages 691-719. Available from: https://doi.org/10.1016/j.jbusvent.2018.04.008

Selling is integral to entrepreneurship, yet it has rarely been a focal topic of analysis for entrepreneurship scholars. To address this, we undertake a broad-ranging systematic literature review of research that in some way explores selling within e... Read More about The intersection of entrepreneurship and selling: an interdisciplinary review, framework, and future research agenda..