All Outputs (2)

A model of key characteristics affecting consumer attitudes toward the usage of free legitimate ad-supported music download services. (2013)
Thesis
HARRIS, A.J. 2013. A model of key characteristics affecting consumer attitudes toward the usage of free legitimate ad-supported music download services. Robert Gordon University, DBA thesis.

Digital music file sharing has had a significant negative financial impact on the recorded music industry, causing multi-billion dollar losses over the past decade. In a world where file sharing is now an activity that can be carried out with ease, i... Read More about A model of key characteristics affecting consumer attitudes toward the usage of free legitimate ad-supported music download services..

BrewDog: business growth for punks! (2010)
Journal Article
SMITH, R., MOULT, S., BURGE, P. and TURNBULL, A. 2010. BrewDog: business growth for punks! International journal of entrepreneurship and innovation [online], 11(2), pages 161-168. Available from:https://doi.org/10.5367/000000010791291785

This case study tells an atypical entrepreneurship story about two men and a dog. It explores the rapid growth of the phenomenon that is BrewDog plc - a company situated in the remote north-east of Scotland. What makes this case special is that the b... Read More about BrewDog: business growth for punks!.