BrewDog: business growth for punks!
SMITH, R., MOULT, S., BURGE, P. and TURNBULL, A. 2010. BrewDog: business growth for punks! International journal of entrepreneurship and innovation [online], 11(2), pages 161-168. Available from:https://doi.org/10.5367/000000010791291785
This case study tells an atypical entrepreneurship story about two men and a dog. It explores the rapid growth of the phenomenon that is BrewDog plc - a company situated in the remote north-east of Scotland. What makes this case special is that the b... Read More about BrewDog: business growth for punks!.