Re-storying and visualizing the changing entrepreneurial identities of Bill Gates and Richard Branson.
(2010)
Journal Article
BOJE, D. and SMITH, R. 2010. Re-storying and visualizing the changing entrepreneurial identities of Bill Gates and Richard Branson. Culture and organization [online], 16(4), pages 307-331. Available from: https://doi.org/10.1080/14759551003769250
The storytelling in textual and visual re-constructions of Bill Gates and Richard Branson by their organizations produces entrepreneurial identities bound into particular social power-knowledge relations. Our purpose is to examine how these organizat... Read More about Re-storying and visualizing the changing entrepreneurial identities of Bill Gates and Richard Branson..