Flying in the face of environmental concern: why green consumers continue to fly.
(2015)
Journal Article
MCDONALD, S., OATES, C.J., THYNE, M., TIMMIS, A.J. and CARLILE, C. 2015. Flying in the face of environmental concern: why green consumers continue to fly. Journal of marketing management [online], 31(13-14), pages 1503-1528. Available from: https://doi.org/10.1080/0267257X.2015.1059352
Some unsustainable consumer behaviours have proved extremely hard to change or even challenge. Despite the fact that flying can be more damaging than any other activity that an individual can undertake, many otherwise green consumers still choose to... Read More about Flying in the face of environmental concern: why green consumers continue to fly..