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All Outputs (2)

Consumer behaviour in online shopping - understanding the role of regulatory focus. (2013)
Thesis
ATOROUGH, P. 2013. Consumer behaviour in online shopping - understanding the role of regulatory focus. Robert Gordon University, PhD thesis.

The behaviour of consumers on the Internet is increasingly a focus of marketing research. In particular, consumers behaviour in online shopping, from adoption motivation to post-usage behaviour, has become a major focus of research in the field of ma... Read More about Consumer behaviour in online shopping - understanding the role of regulatory focus..

The role of market orientation in developing and sustaining market relationships: an empirical study in Taiwan. (2008)
Thesis
TING, S. 2008. The role of market orientation in developing and sustaining market relationships: an empirical study in Taiwan. Robert Gordon University, PhD thesis.

Significant work has taken place in the development of our understanding of business dyadic relationships but much work remains to be done in determining the antecedents, particularly our understanding of cultural contexts. This research aims to add... Read More about The role of market orientation in developing and sustaining market relationships: an empirical study in Taiwan..