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All Outputs (2)

The B2Com relationship: an empirical study of the measure of relationship quality in a business-to-community relationship. (2017)
Journal Article
OSOBAJO, O.A. and MOORE, D. 2017. The B2Com relationship: an empirical study of the measure of relationship quality in a business-to-community relationship. International business research [online], 10(7), pages 118-147. Available from: https://doi.org/10.5539/ibr.v10n7p118

The quality of relationship between Oil Producing Companies (OPC) and their Host Communities (HC) within the Niger Delta Region of Nigeria (NDRN) is a source of concern for different stakeholders such as the practitioners, government, communities, an... Read More about The B2Com relationship: an empirical study of the measure of relationship quality in a business-to-community relationship..

Methodological choices in relationship quality (RQ) research 1987 to 2015: a systematic literature review. (2017)
Journal Article
OSOBAJO, O.A. and MOORE, D. 2017. Methodological choices in relationship quality (RQ) research 1987 to 2015: a systematic literature review. Journal of relationship marketing [online], 16(1), pages 40-81. Available from: https://doi.org/10.1080/15332667.2016.1242395

This literature review covers different methodological choices (i.e. data collection method, sample size, sample characteristics and analytical instrument) in 122 relationship quality (RQ) peer-reviewed articles, published in accredited academic jour... Read More about Methodological choices in relationship quality (RQ) research 1987 to 2015: a systematic literature review..